Introduction
- This task I will make a glass jar
packaging for Jeruk Pak Ali and I will design outer
box for the jar. Why I choose Jeruk Pak Ali as my packaging is because the
old packaging do not have interesting and unusual packaging.
- This task I will make 3 things; design a
sticker for jar, design a box for the jar and last design a outer box for the
packaging. The outer box I will use perspex. The reason why I use Perspex beacause it will see the design inside and
look more nice. The box for the jar I will use paper and got design on it.
Swot Analysis Jeruk Pak Ali
Strength
•The company also is the
only native that produces pickled factory
•Green comercially.
•There are over 30 types
of pickled, wet and 50 Pickled cleaning
•Those who will eat Jeruk Madu Pak Ali will
not cough and sore throat
•Using the Apple Cider
vinegar (good for health and beauty)
•The best Entrepreneur Award FAMA
Penang 2012
•The
best Entrepreneur Award FAMA Penang 2012
Weakness
•Have packaging that is
not interesting and common
•Difficult to
find anywhere else other than in Penang
•Must compete
with many competitors in the market
Opportunities
•Penetrate international
markets when sold in Ireland and Brunei in addition to
•Start getting most of West
Asia.
•Grabbed sales hit $
10 million a year.
Threat
•Jeruk
Pak Latif
•Pickled Pak Latif Enterprise produces 11 types
of pickled nutmeg fruit, namely, amra,
kelubi, papaya, macang, jambu, chestnut, kedondong includes three types of
plums which are making
the water, making the sala and making eggs.
•Pickled fruit produced chairs
only clean but guaranteed halal. Our products can
now found not only in Penang but Kelantan, Terengganu,
Kedah, Perak, Melaka and Kuala Lumpur.
•Nasir
Jeruk
•Jeruk Nasir is
brand Food consisting
of Pickled, Pickled fruits. Jeruk Nasir is a Brand of Islam
that is run by the company Jeruk Nasir based in Penang. Company Jeruk Nasir owned by by Muslims.
Old Packaging Of Jeruk Madu Pak Ali
Reference Packaging
Problem Statement
•The problem statement of Jeruk Pak Ali is the packaging. The
packaging is so simple and not interesting to attract customer
•The color of plastic packaging that
they use also the same color although they have different of pickled that they
sale.
Literature Review
1. Glass Jar
The reason why I choose this glass jar is
because I want the packaging look elegant and
unique. More than that, I want to
attract the customer if they see the packaging they will like
and they want to
buy. Besides that, I want to change the old packaging that they use plastic
packaging to the glass jar. It is look more modern and nice.
2. Paper Packaging
3. Outer Box Packaging
Final Outcome
