Research
This is history journey about H&M from 1947 until now.
More than 3,600 stores in 29 countries
Business Concept
To give customer unbeatable value by offering “Fashion and quality at the best prices”
Mission Statement
•Fashion and quality at the best price – that is H&M’s basic offer.
•The core of their mission is to offer a variety of quality fashion item at an affordable price to customer with continuous change and movement in their collections .
•Also, subtainable fashion is other part of their corporate mission, from a consumer, ethical, enviromental and social perpective.
Business Strategy
•Price – Competitivenes
•Very efficient management of production& logistics
•Effectiveness in market research
•Internet :
1. Digital marketing – Fashion Magazines websites & Fashion Blogs
2. Digital Communications – Facebook, Google, Instagram, Painterest& Twitter
Advertisement & Promotion
- Facebook
- Blog
-Instagram
Sponsorships
•Czech-born tennis player Tomas Berdych is one of the brightest tennis talents in the world. We are proud to be his long-time clothing sponsor.
•Malin Baryard-Johnsson and Peder Fredricson are successful Swedish equestrians with great personalities, we are very happy that they represent H&M as a brand.
•Despite their young age, Nicola and Olivier Philippaerts have already established themselves as top riders in a globally popular sport. With a love for fashion and style, Nicola and Olivier are the perfect partners for H&M.
H&M Conscious Foundation
•The H&M Conscious Foundation is an independent organisation that is working to drive long-lasting positive change for people and communities. The current focus areas for this work are Education, Clean Water and Strengthening Women.
•The H&M Conscious Foundation complements H&M’s sustainability work. Since 2013 the Stefan Persson family has donated SEK 700 million to the Foundation. This donation enables real long term change for people and communities
1.
Our ambition is to place early childhood development on the global agenda so that in the future, more children achieve their full developmental potential. This will be done by supporting a range of early childhood care and learning programs such as parenting education and support, integrated early stimulation and nutrition, peer-led child-to-child learning initiatives, community-based programs and formal preschools.
2. 
Our ambition is to transform systems so that all schools will have clean water and separate toilets for girls and boys in the future, enabling children to stay in school and get the most out of their education. Water, sanitation and hygiene education in schools are founding blocks for children’s rights to live in dignity, and is vital to increase their possibilities for a better future.
3.
Our ambition is to break down the myths and beliefs about what a woman can and cannot do, and to transform systems that prevent women and girls to fulfil their potential and realizing their dreams. By working on many levels - local, regional and global – we want to bring about lasting change in the lives of many women and girls, their communities and the world.
Competitors
•Main competitors with same business model
- Zara : Prices are bit higher than H&M, store space and overall image is more sophisticated and European.
-Forever 21 : Prices are lower than H&M and only sell clothes for women.
Task 2
Brand Concept
To propose for the new idea for H&M
Overview
H&M Hennes & Mauritz targets the Hip & Modish. The firm designs cheap yet chic clothing, mainly for men and women ages 18 to 45, children's apparel, and its own brands of cosmetics. Fast-growing H&M operates some 3,500 stores in some 55 countries and offers online shopping in 13 countries. Germany is its #1 market, accounting for more than 20% of sales. The firm doesn't own factories but buys its goods from suppliers primarily in Asia and Europe. H&M opened its first women's clothing store in 1947 as Hennes (Swedish for "hers"); it later bought the hunting and men's clothing store Mauritz Widforss. H&M is controlled by the family of chairman Stefan Persson (the billionaire son of founder Erling Persson).
Significant
To uplifts the brand and to make everybody style their own fashion
Aim
To make H&M costumer confident with their self when wear H&M
Objective
Love what do you wear and know your own identity
Target Audience
1. Teengers
2. Women& Men
Idea to propose
1. Inspire & Shared
Now everybody can fashion by their own style. Love what you wear and do what you like. No matter if too skinny or too fat, you can wear a very style, hipster or beautiful cloths with your own identity. With your style that you can inspire to those who ashamed with their body and scared to fashion. There are no rules in fashion.
2. Instagram
Nowadays, people around the world using Instagram to express and shared something special, their moment, business and a lot thing you can shared it to instagram.
Instagram is the paltfrom for the H&M customer if they want to shared their style or fashion by using video 15second in instagram.
With this, you can make inspire other people with your video runway.
Example you can do at Instagram :
· Collection of Style
· Wardrobe
· Video Runway
· Photo of the day (potd)
3 Fashion Show
The H&M will collect the video that very inspiring everyone and choosed it. From the video, we will make them model for that fashion runway.
My central idea is Inspired & Shared. What should you do is, you need to snap your outfit of your own style or fashion then you shared it to instagram. Everyone can saw your fashion style and they will be inspire by your fashion. Besides it, they will refer you as what to wear everyday activity or event.
More than that, you can make your own runway by using 15s video at instagram and you post it. Love what do you wear and be yourself. Mybe with that video , people watch it and get inspired by you. It is good things because they will confident after watch your video. With that video also, people with follow your fashion and it will be trand world wide.
After you post to instagram, the judges from H&M people and the community will vote and choose which video or picture that inspired to everyone. After that, the lucky one with the most prominent will be chosen to participate for the H&M Fashion Show.
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